How To Build a Content Bank for Your Business
I think it’s safe to say that as creatives, we know how important it is to be consistently present online. We’re constantly pulled in different directions, one day it’s social media, the next day it’s blogging, the next day it’s email marketing and advanced marketing funnels, and the next day it’s something brand new. It can be hard to compartmentalize it all, especially in the midst of the day-to-day of actually running your business.
But with a little preparation and planning, you can build a stellar bank of content that you can refer to throughout the year to keep your online visibility strategy running strong.
First, identify your marketing channels.
Where are your ideal clients hanging out online? How do they consume content?
Do they spend their days scrolling Instagram double tapping all the pretty pictures? Do they download all the freebies and read blog content like it’s going out of style? Do they pop up in Facebook groups seeking advice and interacting with their peers?
What are the primary 3-5 channels that you need to consistently show up on to stay in front of your ideal client?
If you’re using Dubsado to plan your content (and you totally should!) you can create a task board for each channel that you’ll fill in later with topics.
Then, define your content categories.
Think of your content categories like the pillars of your brand. What does your brand stand for? What do you teach? What do you want to be known for? What are you most passionate about? These are the pillars of your brand, and they represent the categories of content you’ll create.
As an example, if you are a wedding photographer, your content categories could be: showcasing your work, providing helpful wedding planning tips, and answering frequently asked questions about wedding photography.
If you’re a graphic designer, your content categories could be: providing case studies from happy clients, answering common questions about the design process, and tips for creating compelling graphics.
If you had to put all of your content ideas into 3-5 buckets, what would they be? On your marketing channel task boards, create a column for each of these content categories.
Last, do a brain dump.
Create a master list of topics for each of your categories and assign them to the columns on your task boards. Each topic is a “card” on the column, and for each card, you can assign a date for it to be published, upload or link to a doc with content, and upload graphics or photos to use with it. Each topic will appear on your calendar on its assigned date, reminding you to publish it. #winning
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Need more information on Dubsado’s task boards? Read: https://help.dubsado.com/tasks/task-boards
Annie McCarty is a systems strategist and client experience consultant for wedding professionals and photographers. The friend you’d call when you need to organize your closet, she’s also the biz lady you’ll call when you need to organize and streamline your business processes! She’s a self-proclaimed a Type A nerd who geeks out over implementing processes, workflows, and automation that help you save major time in your day AND give your clients an elevated experience that turns them into raving fans. If you’re ready to build a business that YOU run, instead of a business that runs you, holla: www.anniemccarty.com.