7 Steps to Develop or Maintain Brand Identity
What are the reasons that can cause a loss of brand identity? One major reason is the lack of direction and not using inspiration wisely. Now, do not get me wrong, it is never a bad idea to draw inspiration from others. How else will we understand growth and diversity? But often we are “inspired” to the point we lose our identity. Ask yourself these few checkup questions to see if you are using inspiration wisely:
- How clear was I about my business when I first started verses now?
- Has looking at others brought me confusion or clarity?
- What changes have I made to my brand due to comparison?
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How to Smoothly Transition from a Desk Job to being an Entrepreneur
Nestled quietly in your cubicle at the corner of the office, you’re currently pondering over spreadsheets and progress reports. You’ve got a few browser tabs open, a couple of which are some of your favorite blogs and Facebook. You are craving the inspiration and guts to just do it...just start up those dreams you have been putting on hold for so long.
Do you walk into your boss’ cabin cold-turkey and give him a piece of your mind as you quit? Or, do you play it cool and decide to weigh your options?
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4 Ways to Keep the Entrepreneurial Fire Burning
You’ve seen it a million times before – a couple of friends, frustrated with their day jobs, finally decide they’ve had enough and quit to start their own company. And things are great, for a while. There’s a lot of motivation to get things done and progress is made, until it isn’t. Until the rosy haze of rebellion, being your own boss and flexible work timings fades under the routines, balance statements, graphs and charts.
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