It's time for us to sit down and have an honest discussion about what it means to provide value. Whether you're a photographer, a lawyer, a doula or a startup, it's what we all strive for.
Or, it should be.
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Whenever we ask clients how they come up with their pricing, the typical answer is "our peers are charging X, so we base our pricing off of that". We get it, you don’t want to come off too expensive and scare clients away, nor do you want to come off too cheap and give the clients a wrong impression. So where should you start?
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